In the past, producing a high-quality 3D illustration for marketing or sales presentations was costly and time consuming. It meant commissioning an external industrial design studio to produce the artwork.
The industrial designers manually developed an illustra- tion for an existing machine or system from a 2D CAD layout and other images supplied by ASYS. An illustration for a new machine relied on a CAD drawing and close dialogue with the company’s engineers.
If a variant, option or radical change was requested a totally new illustration had to be produced. Not being linked to a CAD database, the existing illustration could not be re-used.